Public Art Thread

[MnM]

Guys The main purpose of logo is for identification. Ideally a logo should be recognizable and clearly readable when placed in a 1/2 inch square. So please forget about all the details and think in terms of shapes

The thing I like about your approach is that you are trying to use negative space. There are great ones like FedEx logo but that's not the only option you have to try. I have given a few tries to this.

There are essentially three types of logos:

1. Word mark - Just text
2. Logo
3. Logo + text

Logo can be further classified as

1. Abstract
2. Representational

So Bizarre Hare would definitely fit into representational judging from what you were trying to do.

So my thought process would be:

What will the hare wear? What is the most significant thing about it?
Oh it's a hare but it wears a coat. It's Bizarre. Now you experiment various representation of the hare,until you reach the one that represents this character perfectly. It should look like a hare and also should have the bizarre quality you think it has. Once we finalize what it's going to be, let's worry about the aesthetics, what kind of fonts we are gonna use, what line weight we are gonna use, how's the lock up gonna look like, etc.,

Go on many iteration till you settle with the one you like. Push your thoughts to extreme and stretch your imagination, chances are you might end up with a great logo.

Ideation (Click to View)