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Well I'm not offended since I already know about you but, you could also try to be even more polite :P ..
Anyways, the main purpose was to tell you guys is that there are many possibilities and I didn't have time to write a detailed reply, since Luti showed only two iterations, I didn't know if he had tried exploring even further.
Ideally a logo is going to be smallest in the website header or a company letterhead and it could be printed on the sides of a van or building facade, where it's going to be huge. You could be designing for a website right now but what if you want to expand and start a company then you can't change the logo each and every time.Logos which are developed from simple shapes tend to look good in all circumstances.
Companies like ferrari are using the same horse maybe because of the history, or rather sentiment :
https://stocklogos.com/topic/history-ferrari-logo
You showed that star bucks logo is detailed as such, but this is what I found :
![[Image: starbucks.jpg?alias=standard_600x400]](https://images.csmonitor.com/csmarchives/2011/01/starbucks.jpg?alias=standard_600x400)
They maybe marking a milestone but this brand is trying to adapt to the present generation. The latest star bucks logo is as simple as it can be. That's what they are trying to achieve - simplicity. Even though it's detailed for a simple logo, the stripes are thick enough. It's not like a strand of hair.
Similar thing can be said about johnnie walker. I don't know which one is new so I'm not going to comment on that:
![[Image: johnny_walker_logo.png]](https://www.underconsideration.com/brandnew/archives/johnny_walker_logo.png)
Another thing about using simple shapes is that it will look good now and it will also look good 10 years later. Logos should be timeless. Sometimes the best logo could be just plain text. Verizon for example.
You can look for George Bokhua on Instagram and see how he draws his logos. Sometimes he just uses circles, sometimes just a little modification to a text. Ultimately when thinking about logos I think about what are the props or places it's going to be. You made one logo and it's been printed on everything and suddenly you notice it's not looking good on a pen cap or something, then you can't go and change everything.
About Luti's style, I think it's up to him to decide that. I know my ideas are very basic and simple but that's not what I was trying to do, I was jut encouraging more exploration.
Anyways, the main purpose was to tell you guys is that there are many possibilities and I didn't have time to write a detailed reply, since Luti showed only two iterations, I didn't know if he had tried exploring even further.
Ideally a logo is going to be smallest in the website header or a company letterhead and it could be printed on the sides of a van or building facade, where it's going to be huge. You could be designing for a website right now but what if you want to expand and start a company then you can't change the logo each and every time.Logos which are developed from simple shapes tend to look good in all circumstances.
Companies like ferrari are using the same horse maybe because of the history, or rather sentiment :
https://stocklogos.com/topic/history-ferrari-logo
You showed that star bucks logo is detailed as such, but this is what I found :
They maybe marking a milestone but this brand is trying to adapt to the present generation. The latest star bucks logo is as simple as it can be. That's what they are trying to achieve - simplicity. Even though it's detailed for a simple logo, the stripes are thick enough. It's not like a strand of hair.
Similar thing can be said about johnnie walker. I don't know which one is new so I'm not going to comment on that:
Another thing about using simple shapes is that it will look good now and it will also look good 10 years later. Logos should be timeless. Sometimes the best logo could be just plain text. Verizon for example.
You can look for George Bokhua on Instagram and see how he draws his logos. Sometimes he just uses circles, sometimes just a little modification to a text. Ultimately when thinking about logos I think about what are the props or places it's going to be. You made one logo and it's been printed on everything and suddenly you notice it's not looking good on a pen cap or something, then you can't go and change everything.
About Luti's style, I think it's up to him to decide that. I know my ideas are very basic and simple but that's not what I was trying to do, I was jut encouraging more exploration.